These case studies reflect actual client work (names changed for privacy). Results vary by industry, budget, creative, offer, and market conditions. We share them to demonstrate our process and approach — not as guarantees of future performance.
Challenge: The company had an outdated website and was spending heavily on Google Ads with poor tracking and low-quality leads. They were getting leads but conversion to booked jobs was under 12%.
What we did: Complete website rebuild focused on service pages, trust signals, and fast booking flow. Restructured Google Ads accounts with proper conversion tracking, added call tracking, built Meta remarketing, and implemented weekly creative testing.
Results: Within 90 days, cost per booked job dropped significantly. They were able to scale monthly ad spend by 3.4× while maintaining profitability. The new website now converts over 21% of qualified traffic into booked appointments.
Challenge: Strong product but inconsistent creative and no structured testing. They were running mostly broad targeting on Meta with high CPA and low repeat purchase rate.
What we did: Built a full-funnel system: cold TikTok + Instagram prospecting with UGC-style creative, strong retargeting sequences, abandoned cart flows, and post-purchase upsell campaigns. Redesigned key product and checkout pages for higher AOV.
Results: First profitable month at scale happened in month 4. They now run 12–15 new creative tests per week. Repeat purchase rate improved from 18% to 29%.
Challenge: Great product, weak website presence, and paid campaigns that were mostly top-of-funnel with poor lead quality. Sales team was frustrated with low-intent leads.
What we did: Complete website overhaul with clear value proposition, case studies, and self-serve demo booking. Built LinkedIn + Google Search + Meta full-funnel campaigns with strong intent signals and sales handoff process.
Results: Demo-to-close rate improved from 14% to 27%. They reduced paid spend by 22% while increasing pipeline by 2.6×.
These results are specific to the clients and time periods shown. Past performance is not indicative of future results. Every business, offer, and market is different. We share these to illustrate our methodology and the level of transparency we provide.
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